Roblox just launched a new self-serve licensing tool that could reshape how big-name franchises show up in your favorite games.
Instead of waiting for slow, behind-the-scenes licensing deals, IP owners like Netflix and Lionsgate can now make their rights available directly to Roblox creators—think Stranger Things, Twilight, Squid Game, and Like a Dragon showing up faster, more officially, and without risking takedowns.
