Robinsons has introduced a substantial package change in its almost 200 years of manufacturing, as part of an environment-saving new trial. The new Robinsons Ecopack comes in a carton instead of a plastic bottle, with the company hoping to reduce 85 per cent of its plastic waste per serve - when compared to a standard one litre bottle of Double Concentrate.
The drinks brand claims that the higher concentration of squash means that the carton is the equivalent of three single concentrate bottles - with each 500ml carton containing in the region of 60 servings. The new packaging is also constructed with 89 per cent plant-based materials, with responsibly-sourced paperboard making up the meat.
Shoppers can find the new Ecopack in three separate flavours - orange, apple and blackcurrant, and summer fruits - across 385 Tesco stores this month. The new packaging will also be sold alongside the regular bottles of Robinsons.
