Robin Williams' children are reviving his Instagram account to battle "rampant AI abuse" of his likeness.
The beloved Hollywood legend took his own life in August 2014, aged 63 and now his children - Zak, 43, Zelda, 37, and Cody Williams, 34 - have taken steps to preserve the Mrs Doubtfire star's legacy over a decade after his death.
Explaining the reason behind the move, Zelda wrote on her Instagram Story: “Believe me, I know it’s a little strange.
“Making that space into one where people can find authentic clips and photos of him is one of the best ways we’ve now found to fight back against rampant AI abuse of his voice and likeness on here.”
Zelda also acknowledged that seeing Williams' account active again may be "triggering" for some fans.
A month after the Aladdin and Hook star would've turned 75, his children revealed they want his Instagram account to be a "safe, trusted place" to fans to see examples of his work.
In their original joint statement on his revived account, they wrote: "As we recognize what would be our Dad's 75th year, we're grateful to see new generations discovering his work while longtime fans continue to celebrate the joy he brought into their lives.
"As technology evolves, we want this to be a safe, trusted place where the stories, photos, videos, and memories shared reflect his legacy with authenticity, warmth, and care.
"This is our way of sharing his unique talent and humor with the world, including the moments that made us and so many of you laugh, as we remember our Dad’s extraordinary life and work. He continues to inspire us and delight people all over the world.
Zak, Zelda, and Cody Williams (sic)"
Zak's sister Zelda has previously blasted "gross" AI videos of Robin and begged fans not to send them to her, insisting her dad wouldn't have wanted his likeness used in that way.
She wrote on her Instagram Story: "Please, just stop sending me AI videos of Dad.
"Stop believing I wanna see it or that I'll understand, I don't and I won't.
"If you're just trying to troll me, I've seen way worse, I'll restrict and move on.
"But please, if you've got any decency, just stop doing this to him and to me, to everyone even, full stop.
"It's dumb, it's a waste of time and energy, and believe me, it's NOT what he'd want."
She described seeing AI slop of her father as "gross" and "maddening".
She continued: "To watch the legacies of real people be condensed down to ‘this vaguely looks and sounds like them so that’s enough,’ just so other people can churn out horrible TikTok slop puppeteering them is maddening.
"You’re not making art, you’re making disgusting, over-processed hotdogs out of the lives of human beings, out of history of art and music, and then shoving them down someone else’s throat hoping they’ll give you a little thumbs up and like it.
"Gross.”
