For those supporters who seemingly place as much stock in transfers as they do results on the field, it's a phrase which, when uttered, is in danger of causing their temperature to rise more than a UK heatwave.
It would be wise, then, to stand well back if you refer to any current squad member as potentially being like a new signing in the forthcoming campaign.
In fairness, shiny new faces are by definition far more alluring or appealing than refurbished old ones. Particularly when they have been at Liverpool for seven years.
