
When Italian train operator Trenitalia introduced their Frecciarossa high-speed service, it revolutionised domestic travel in Italy as travel times between major cities were greatly reduced. Throw in the comfort and convenience of train travel, and hell, why would anyone choose to fly between, say, Naples and Venice?
Not Robert Plant, that's for sure. In a new promotional film for Trenitalia, the Led Zeppelin man can be seen travelling between the two cities aboard the company's flagship Frecciarossa 1000, a 300kph beast which makes the 700km journey in just five hours, calling in at the historic centres of Florence and Bologna as it heads north.