
Robbie Williams is an artist now, in case you missed it. His latest collection – Radical Honesty – launched on Thursday, and I went along to the event to see how one of the most iconic pop acts of the last 30 years has made the transition into a very different type of art. The answer is: successfully, but it's the fusion of celebrity, culture and Robbie himself that enables his art to flourish. By this I mean that Robbie firmly puts himself at the centre of his art – and that is what makes it fascinating to anyone invested in either his own struggle and story, or those interested in the impact of the very specific culture of pop stardom that has encompassed the last era of music.
Recent documentaries have focused on the journeys of boybands (Louis Theroux's Mindhouse Productions produced Boybands Forever, an exposing look at the deep trauma and impact of this type of fame – and indeed Louis was at the launch of the Radical Honesty collection), so Robbie's venture into art that portrays the emotional journey that results from this has come at a timely moment.