Gower is busy at the best of times, but on a sunny weekend in the school holidays... well, you can imagine what it's like, if you haven't experienced it yourself, of course.
Throw into the mix a major Ironman event, and resulting road closures, you can also imagine that it has sparked quite a debate. There are a number of arguments being put forward on both sides of the fence. But the overall impression is of a clash between the desire to welcome big events to Swansea, with all the potential they have for the local economy, and not shooting yourself in the foot by putting off the very people you most want to attract - holidaymakers hoping to visit our glorious beaches and other local attractions.
It's being billed as a weekend of outstanding endurance sport, and it is. The Ironman 70.3 takes place on Sunday, August 7, with the World Triathlon Para Series the day before.