“One more thing.” That’s what RJ Scaringe, Rivian’s CEO, said not once – but twice – at the R2 launch event in Laguna Beach last week. It was a fitting tribute to the late Steve Jobs, who famously introduced Apple’s most iconic products with these same three words. And Rivian delivered. While the R2 was pretty much what everyone expected, the R3 and R3X whipped the internet into a frenzy of surprise, delight, and excitement.
I’ll admit it – I’m very much on board Rivian’s EV train to Adventureland. But there’s a lot that could derail the company’s ambitious plans. The R2 isn’t expected to ship until 2026 at the earliest, and the R3 and R3X sometime after the R2. That’s a long time to wait, and the auto industry isn’t standing still. So, while the R3 (and the R3X, especially) is the EV of the moment, could it still be the EV of your future? I believe so, and here’s why.
