The strong reactions from Rivian reservation holders, especially early supporters, to the price hikes recently announced by the EV startup may be the reason why the company has just announced it has backtracked on price adjustments for existing reservations.
In a new email from CEO RJ Scaringe, shared by Kyle Field (@mrkylefield) on Twitter and posted on Businesswire shortly after, Rivian reassures customers that existing reservations made prior to the March 1 announcement will be honored at the original price. Furthermore, those who canceled their preorders on or after March 1 have the option to restore their original configuration.
