Today, Thailand celebrates Loy Krathong, a festival held to honour the mythical goddess Phra Mae Kongkha -- the personification of the kingdom's rivers.
Loy Krathong has always been considered a joyful event, in which people express their gratitude for life and hope for new beginnings. In modern times, the celebration has taken on a distinctly commercial theme, having evolved into a major tourism draw generating millions in tourism revenues.
