A huge River Island store has opened in the Trafford Centre. The new concept store, which occupies 21,000 square feet of trading space Upper Regent Crescent, promises a fully integrated shopping experience; combining physical and digital with interactive fitting rooms and self-service tills.
River Island’s design-led womenswear clothing and accessories will be offered alongside the brand’s denim range. Menswear will carry leisurewear, denim in various fits and washes and a range of suits and smart wear.
While Kidswear will offer RI baby, mini and older kids’ ranges with highlights including cute co-ords and everyday essentials. As part of the launch celebrations, from May 5-7, the new River Island Studios store will host a programme of in-store events and activities for shoppers, including pop-ups from local, Manchester businesses and a ‘Spin the Wheel’ game.
