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The Economic Times
The Economic Times

Rising prices may hit festive smartphone demand, dent annual sales by up to 30%: Report

More than half of intended smartphone buyers in India may defer their purchases or shift to the second-hand market during the festive half of the year (July to December) if prices continue to rise, potentially dragging down annual sales by up to 30 per cent, according to a study.

A joint report by Trakin Tech and Techarc, released on Friday, revealed that 54 per cent of intended smartphone demand for the second half of the year is at risk..

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