He’s the Tory leadership contender with expensive tastes, from the swimming pool at his country manor to his £180 coffee cup and £5-a-bag crisps.
Now Rishi Sunak has been spotted wearing £490 Prada suede shoes… on a visit to a building site.
The millionaire ex-Chancellor donned the brown loafers as he toured construction at Teesside Freeport yesterday.
After pointing at clods of earth he told Teesside Live: “I know things are tough and people are feeling anxious about how they're going to pay these bills”.
Mr Sunak admitted couldn’t make cost-of-living pressures “go away with a magic wand”, but support would be targeted “at those who need it most”.
It’s thought the shoes were old, and it’s not known how much the Tory leadership contender paid for them.
They no longer appear to be available on Prada’s website, where loafers start at £650.
Another site - The Luxury Closet - lists them for £490 but has them on sale at £176.
The former Chancellor, who together with his non-dom wife - the daughter of a tech tycoon - is worth £730m, has often been teased for his pricy toys.
They have been building a tennis court alongside a gym, a 12-metre by 5-metre swimming pool, four showers and utilities and storage rooms.
Fitness fanatic Mr Sunak begins his days with a workout on his £1,750 Peloton exercise bike, led virtually by hunky Brooklyn exercise guru Cody Rigsby.
He posed in £95 'slider' shoes in a photo op and posed for a pre-Budget photo after the ravages of Covid while sipping from a £180 Bluetooth 'smart mug'.
Mr Sunak insisted his family drives a Volkswagen Golf, which they use to get around London, but he has four cars including at his Santa Monica pad.
He and his wife also donated more than £100,000 to Winchester College – one of the most expensive private schools in the country, where he was head boy.
He was also widely mocked for posing for pictures to promote a temporary fuel duty cut using someone else's car.
Cameras then captured the embarrassing moment he struggled to use his bank card as he was buying petrol.
It came as Mr Sunak pledged to scrap hundreds of remaining EU laws if he wins the race for the Tory crown, in a fresh pitch to win over Brexiteers.
The former chancellor has said he would appoint a Brexit minister to go through the remaining 2,400 EU laws still on the statute book.
The first set of recommendations for rules to be scrapped or changed would have to come within 100 days of Mr Sunak entering No10.
Five contenders still in the contest are preparing for the second televised debate to be screened on ITV tonight at 7pm.