Rishi Sunak has weighed into the row over Jeremy Clarkson's article where he said he "hated" the Duchess of Sussex.
The former Top Gear presented said he was "horrified to have caused so much hurt" with his column in The Sun, where he revealed he fantasises about people 'throwing excrement' at Meghan Markle after watching the Sussex's Netflix documentary.
Mr Clarkson, who was widely condemned for the comments, including by his own daughter, claimed "everyone who’s my age thinks the same way" in his piece on Friday.
But today he was forced to backtrack and said he would “be more careful in future”.
The Prime Minister said that "language matters" when grilled over the comments on a visit to Riga.
He told reporters: "I think for everyone in public life, language matters. You asked about racism. Now, I've seen some of the things that have been said.
"I absolutely don't believe that Britain is a racist country. And I'd hope that as our nation's first British Asian Prime Minister when I say that it carries some weight.
"You know, I'm really proud of our country, its culture, its resilience, its beauty.
"Actually, it's an enormous privilege to champion Britain and indeed, its institutions like the monarchy when I'm out and about on the world stage as I am here today."
Nicola Sturgeon, Carol Vorderman, Sir Philip Pullman and London Mayor Sadiq Khan are among those who've already weighed in on the row.
Ms Sturgeon said the comments about the Duchess of Sussex were "beyond the pale".
"I think what he said about Meghan Markle was deeply misogynist and just downright awful and horrible," she told broadcasters.
Mr Clarkson's comments came after the broadcast of the Sussex's explosive six part Netflix series, where they made complaints about their treatment at the hands of the media and the Royal Family.
More than 6,000 complaints had been made to Ipso, the independent press regulator, about the column by midday on Monday.
After days of silence, Mr Clarkson tweeted: "Oh dear. I've rather put my foot in it.
"In a column I wrote about Meghan, I made a clumsy reference to a scene in Game of Thrones and this has gone down badly with a great many people.
"I'm horrified to have caused so much hurt and I shall be more careful in future."
