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Evening Standard
Evening Standard
Lifestyle
Victoria Moss

Rishi Sunak's adidas Samba-gate — and the worst political fashion blunders ever

Given the blanket ridicule of his latest trainer choice, one could almost feel sorry for our super-rich Prime Minister. For anyone considering whether the much hyped, much-worn adidas Samba had peaked, that quick shot of the Tory leader in his white and black pair gave a knowing nod: Yes, it’s over. The man has even apologised. 

Merely months ago Vogue’s new head girl Chioma Nnadi was hailed with the moniker “the devil wears Sambas”, her favoured shoe choice underscoring her as Condé Nast’s cool new catch. Never has a fashion cycle felt so brutally sharp. Diplomatically, when questioned on Women’s Hour over her shared sneaker preference with the PM, Nnadi offered that: “It’s not about who’s wearing it, it’s about how you’re wearing it. Sambas are a classic, I don’t think they’re over.”

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