It was a disastrous first day of campaigning for Rishi Sunak: his audience of warehouse workers in Derbyshire was discovered to contain undercover Tory councillors, and his small talk in Barry, south Wales, was decried when he asked everyone whether they were looking forward to “all the football”: Wales did not qualify for the Euros.
Sunak is now probably in a helicopter somewhere, self-soothing with the truism that all prime ministers make football gaffes. It’s so common that it’s almost part of the office; that you be inauthentic in your love of the beautiful game. For sure, all prime ministers do mess something up, but every clanger tells its own story, about the man (or woman), the time, the expectation and the choice of team.
