
The capybara, the world's largest rodent, is currently enjoying a surge in popularity, becoming the latest trendy animal to feature prominently in holiday shopping offerings. From capybara slippers and purses to plush toys and bath bombs, this South American creature is adorning a wide range of products, following in the footsteps of past favorites like axolotls, owls, hedgehogs, foxes, and sloths.
Industry experts attribute the rapid rise and fall of these trendy animals to the influence of social media platforms like TikTok and Instagram. The cycle of popularity is accelerated, with new must-have animals emerging each season to capture consumers' attention.