OnePlus has announced that it is exiting North America and Europe. No new products will be launched in these regions, though existing users will continue to receive software updates and aftersales service, and OnePlus will still honor warranty obligations.
The decision to wind down North American and European operations was apparently a carefully-considered long-term strategy plan, and one which wasn't dictated by parent company Oppo, nor made unilaterally by OnePlus. OnePlus will continue to operate in the Indian market, where it believes it can better serve its customers. To fill the gap left by the OnePlus departure from Europe, Oppo said it plans to increase investment in its European operations, placing a greater emphasis on its flagship phones, as well as increasing its overall product availability. This direction builds on its existing efforts to increase brand awareness in Europe, such as its sponsorship of the UEFA Champions League. However, OnePlus users in North American don't have such an easy alternative: Oppo phones aren't officially sold there, meaning there's no direct OnePlus replacement brand.
