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The Texas Tribune
The Texas Tribune
National
By Berenice Garcia

Rio Grande Valley leaders hope to rebrand region as “RioPlex” to attract investment

Valley Rio Grande Valley Greg Abbott the Rio Grande Valley United States McAllen Tamaulipas
Pedestrians walk in downtown McAllen on Oct. 31, 2021.
Pedestrians in downtown McAllen on Oct. 31, 2021. McAllen and other Rio Grande Valley cities are trying to rebrand the area as "RioPlex" to raise the Valley's profile. (Credit: Jason Garza for The Texas Tribune)

McALLEN — Hoping to attract more investment into the region, elected officials and business leaders in the Rio Grande Valley are teaming up with their Mexican counterparts to try to rebrand the area under a unified name: the RioPlex.

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