As soon as Rihanna was announced as the new ambassador for Dior's J'adore fragrance, everyone eagerly anticipated the pairing's first campaign. The wait is officially over with the campaign video dropping over the long weekend. The movie is just as grand as everyone expected and now Dior is treating us to some behind-the-scenes footage.
Directed by Steven Klein, the video was filmed at the Palace of Versailles. It begins with Rihanna decked out in basically the same ensemble she wore to check out the fashion house's Spring 2024 haute couture collection. Once she discovers the fragrance, she slips into something less comfortable, a corseted gold dress, a statement choker and bracelets along with a sheer cape.
Check out the full movie (along with the behind-the-scenes peek) on Dior's Instagram.
