Rightwing figures sign up for Meta’s Threads app ‘within 24 hours’ of release

Zuckerberg wrote on his Threads account: ‘The goal is to keep it friendly as it expands. I think it’s possible and will ultimately be the key to its success.’ Photograph: Rafael Henrique/Sopa Images/Shutterstock

Mark Zuckerberg, chief executive of Meta, has said he wants to make “kindness” a focus of his company’s new Threads app.

Following the launch of the app last week, Zuckerberg hoped to draw a direct contrast to Twitter which, with more than 250 million users, has seen a surge in hate speech and misinformation since Elon Musk took over as CEO.