I ended my last 'Price of everything, value of nothing' opinion column with the paragraph: “All I can say for sure is that whether it’s the temptation of the latest hyped bike or the biggest online discount, be very sure the product is actually suitable for what you want and something that you actually need. Or to paraphrase it another way ‘whatever the price, the best value will often come from spending nothing at all’.” What I didn’t realize is that the opportunity to prove it would come round so quickly or more timely after several days of wall-to-wall Amazon Prime Day promotion all over the internet.
