The RideLondon events were in jeopardy after making a huge loss last year due to the absence of a main sponsor
(Picture: PA)London’s flagship annual cycling event has been saved from the axe after securing sponsorship from car manufacturer Ford.
The RideLondon events – which include a hugely popular 100-mile ride on closed roads in London and Essex – were in jeopardy after making a huge loss last year due to the absence of a main sponsor.
