Matt Kennedy is adamant that his company, Fussy, wasn’t named after his own career path — but he has been picky in his choices.
After studying mechanical engineering at university, the 36-year-old certainly found it hard to settle down. He became a DJ, then a recruiter; he later qualified as a chartered surveyor managing sustainability projects in the City. From that he made another move, this time into adland, working on campaigns including M&S’s Christmas advertisements, while running a side hustle making Japanese sake.
