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Los Angeles Times
Los Angeles Times
Politics
Julia Wick and David Zahniser

Rick Caruso has loaned his campaign $10 million. It’s upending the LA mayor’s race

Rick Caruso Los Angeles Joe Buscaino Richard Riordan Eric Garcetti Karen Bass

LOS ANGELES — To paraphrase F. Scott Fitzgerald, the very rich are different from you and me: They can bankroll their own campaign for mayor.

Billionaire real estate developer Rick Caruso put $4 million into his mayoral bid this week, bringing the total that he’s loaned his campaign to $10 million. His willingness to tap his own fortune has profoundly reshaped the race since he officially entered two months ago.

While the other big-name candidates have not yet begun airing TV commercials, Caruso’s messages have blanketed the airwaves. His campaign has also purchased 30-second radio spots, sent voters glossy foldout mailers and paid for advertising on YouTube and other social media.

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