Good Morning Britain viewers have been left cringing after Richard Madeley took a keen interest in Kerry Katona's new nose.
The former Atomic Kitten star marked 14 years of sobriety by undergoing reconstructive nose surgery to fix damage from years of cocaine use.
On Thursday’s show, Katona discussed how she had repaired holes in her nose created by drug use when Madeley enthusiastically moved closer to her to examine it.
As she detailed her surgery, the presenter asked: “Can I sit next to you and have a really close look at it?”
After Katona agreed, the 68-year-old began examining her nose closely and remarked: “It just looks so completely natural.
“I’m really up close now. I’m like four or five inches away.”
The former I’m A Celeb winner revealed the cosmetic work she underwent before quipping to Madeley: “You just wanted to sit with me didn’t you?” and wrapping her arms around him.
Later in the interview, Katona asked if Madeley’s co-host Ranvir Singh wanted to inspect her nose – which she politely declined.
However, the moment left some viewers cringing, who took to X, formerly Twitter, and compared his antics to Steve Coogan’s iconic character Alan Partridge.
One penned: “#gmb Richard Madeley going full send Partridge with Kerry Katona this morning.”
“Proper Partridge here Richard,” another remarked. A third added: “Madeley you cringey”.
A fourth asked: “#gmb why is Richard all up in that woman’s face?”
Elsewhere in the interview, Kerry shared that cocaine became her “best friend” when she was struggling and revealed how her mother introduced her to drugs when she was a teenager by telling her speed was sherbet.
Katona has now been clean for 14 years and says she “can’t sit with regret” or “hatred” about the past.
Katona said: “It started with my second marriage, my first marriage crumbled, I moved back over to England and if you lie down with dogs you get fleas.
“I think cocaine kind of became my crutch, it was my best friend, it gave me the support I needed when I needed it.”
The singer explained she could go months without taking drugs, but whenever she started she would binge for a period.
She also revealed due to her drug use, a hole began to appear in her septum, which she said she aggravated as a form of “self-harm”.
Opening up about her recent surgery to fix the issue, Katona said: “My nose was collapsing at the front and as you grow older, your ears and your nose get bigger.
“So mine was changing shape because of the passings and the way I still used to blow my nose so they have taken cartilage from my rib to bring it back up and put my old nose how it used to be.”
The mother-of-five also revealed she showed her 10-year-old daughter the hole before she had surgery as she wanted to tell her about it rather than her reading about it in the media.
“Parents buy magazines and I’d rather my children hear it from me and know what I have been through”, she said.
“There’s no burying children’s heads in the sand and trying to protect them, the internet is everywhere. I’m there friend and hopefully I put them off for life.”
