So what does a billionaire business tycoon eat for breakfast? I’m sitting with Sir Richard Branson in his spanking new, 120-room Virgin Hotels London-Shoreditch, where I imagine they served him something delicious this morning. I am wrong.
“I went to E Pellicci in Bethnal Green, it’s a proper old East End restaurant,” he beams. “The welcome you get and the size of the breakfast is incredible. You should go there — 84-year-old Maria Pellicci still runs the kitchen — but you’ll need to go to one of our Virgin Active gyms afterwards.”
