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Evening Standard
Evening Standard
Business
Jonathan Prynn

Richard Branson to open his first ever London hotel in Shoreditch

Richard Branson London Virgin Shoreditch Virgin Hotels

Virgin boss Sir Richard Branson is to open his first London hotel more than 50 years after he started his long business career in the capital.

While Britain’s most famous entrepreneur has run record stores, nightclubs and a restaurant in London he has never before had a hotel in the city of his birth.

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