When actor Richa Chadha got married to Ali Fazal in October 2022, she chose to wear a custom Abu Jani-Sandeep Khosla kurti for their ceremony in Lucknow. The off-white chikankari kurti with a heavily embroidered yoke and borders was worn with a net dupatta accented with Swarovski crystals. “It was my hat tip to the city of Lucknow and to the culture of the family in which I am married into,” says the Fukrey actress.
That small gesture on her part has grown into a full-fledged tribute with the Bollywood couple’s sustainable fashion brand Ehaab Couture. The label — formed in collaboration with designer Yasmin Saeed — aims to work with local artisans from Lucknow celebrating the centuries old art of chikankari and helping them preserve the legacy of this intricate art form. The first drop comprises pure tissue, chanderi chikan kurtis for women and chikankari kurta sets for men in summery shades of peach, apple green, off-white as well as in darker shades of blue, purple and mauve.
