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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Mike D. Sykes, II

Rich Paul’s latest creative pivot with New Balance is probably going to shock you, but it’s all according to his plan

Nobody knows the creative side of Rich Paul.

We’ve known who he is for nearly two decades now, and if you ask people about him they’ll probably talk to you about his work with LeBron James, his running Klutch Athletics, maybe even his relationship with Adele.

What they probably aren’t going to talk about is his creative work. But that’s the version of Paul that we’re beginning to find out more about as time passes — and he’s thrilled about it.

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