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Rewriting traditions

Tonda Parmigiani Fleurier Gold Switzerland

Guido Terreni, CEO of Parmigiani Fleurier. Photos courtesy of PARMIGIANI FLUERIER

In 2000, Guido Terreni moved to Switzerland and first knew of Parmigiani Fleurier without any hunch that he would one day become its CEO.

"It was an early stage of the brand but I was really impressed how Parmigiani Fleurier became so prestigious in a short amount of time," recalled Terreni, who took the helm last year when the company celebrated its 25th anniversary.

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