Few environmental ventures have captured the popular imagination quite like rewilding. For decades, campaigners have been clamouring for the restoration of natural ecosystems as an urgent response to climate breakdown, and as a good in itself. And now it counts more than just environmentalists among its advocates – big business and the wealthy are getting involved too.
Across the UK, hundreds of thousands of acres are being snapped up for the purpose of rewilding by businesses, billionaires and asset managers. Asos billionaire Anders Povlsen and his wife, Anne, are now Scotland’s largest landowners. In a manifesto of sorts, addressed to the people of Scotland, the couple wrote that their intention was to “restore our parts of the Highlands to their former magnificent natural state and repair the harm that man has inflicted on them”. The investment companies Aviva and Standard Life have also bought land to plant forests and restore peatland. The brewery and pub chain Brewdog is planting “the biggest ever forest” in Scotland; while pop star Ed Sheeran is “trying to rewild as much of the UK as [he] can”.
