The COVID-19 pandemic forever changed the way consumers shop. Prior to the global outbreak, many retailers started shifting to digital domains. Social distancing mandates and local ordinances only accelerated that transition—to the tune of $815.4B. In 2020 alone, e-commerce sales grew by 43 percent or $244.2B. In such lucrative conditions, why establish new brick-and-mortar locations, you may ask?
Online retail giant RevZilla practically goes unchallenged in the motorcycle gear space. The e-commerce empire’s product selection, breakdown videos, and knowledgeable staff attract riders like a V4 to the gas pump. That strictly virtual exchange also has its drawbacks, though.
