KE Group has partnered with Ally Leasehold Real Estate Investment Trust (REIT) to revolutionise the retail sector with the introduction of the Ally Sky Rewards application. This loyalty programme will cater to shoppers in 11 shopping malls within Ally REIT's portfolio, making it Thailand's first loyalty programme that covers all shops across different mall brands.

Supanavit Eiamsakulrat, CEO of KE Group, announced that the Ally Sky Rewards application is scheduled to launch on June 28, offering a loyalty programme tailored to the genuine needs and preferences of customers.