
It has been a rough ride for shareholders of Hertz Global Holdings (NASDAQ: HTZ). Over the past five years, shares are down more than 79%, including a nearly 43% loss since the stock’s one-year high on April 24, 2025.
But last summer, the company—looking for a spark—signed a strategic partnership with Amazon (NASDAQ: AMZN) to offload some of its aging and unpopular inventory.