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Sports Illustrated
Sports Illustrated
Entertainment
Jimmy Traina

Reviewing the Ups and Downs of the NFL Wild-Card Weekend Broadcasts

1. When the NFL broadcasting carousel was taking place in early 2022 and talent was switching networks and landing monster contracts, there was a lot of talk about the value of broadcasters.

People are going to watch NFL playoff games no matter who is calling them, so why shell out big bucks for talent? Even CBS play-by-play man Greg Gumbel said on the SI Media Podcast that a broadcaster doesn’t bring one viewer to the TV set.

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