The Sanderson, standing proud on Berners Street in the heart of Fitzrovia, is one of the city's modern icons. Its playful, avant-garde interiors, dreamed up by the world-renowned architect and designer Philippe Starck back in the early '00s, offered a new take on luxury, providing an alternative to the classic opulence of London's heritage hotels.
Instead of the hallmarks of ornate sculptures, parquet floors, plush velvet, and lots of marble, Sanderson London offers something much more imaginative, inviting guests into a whimsical wonderland where obscurity rules. Fantastical touches, consisting of sheer drapes, eclectic artwork, and the odd optical illusion, soften the modernist architecture in which they are housed and give the hotel's spaces a slightly surreal feel. Arts and culture fans will note plenty of pop culture references dotted around, too; there's a Salvador Dalí-inspired couch, and nods to Lewis Carol's Alice in Wonderland throughout (the Mad Hatter's Tea Party is a delight, with 'drink me' potions and vintage crockery).
