It was during the first COVID-19 lockdown that Sulekha retrieved itself from the pages of history to resume production, and on Monday, exactly four years later, the 90-year-old brand of fountain pen ink has already regained some of its past glory. So much so that during a pen show in Chennai earlier this month, this Kolkata-based company ran out of stock. This is apart from a strong presence on social media and a physical presence in important city events, including book fairs.
“In terms of brand recall, it would not be an exaggeration to claim that Sulekha is undisputedly top of the mind, as I was pleasantly surprised to note at the Chennai pen show. So overwhelming was the response that we ran out of stock in certain categories midway of the three-day event,” Kaushik Maitra, managing director of Sulekha Works Limited, told The Hindu.
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