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The Guardian - UK
The Guardian - UK
Business
Simon Goodley, Zoe Wood, Pamela Duncan and Michael Goodier

Revealed: the scammers who conned savers out of $35m using fake celebrity ads

A composite of some of the fake ads.
The scammers used images of celebrities in fake celebrity adverts on Facebook and Google. Composite: Guardian Design/Alamy/Getty Images/PA

An organised network operating from the former Soviet state of Georgia has scammed thousands of savers from the UK, Europe and Canada out of $35m (£27m) after they fell for fake celebrity adverts on Facebook and Google that the government promised to outlaw three years ago.

Deepfake videos and fictional news reports featuring the money expert Martin Lewis, the radio DJ Zoe Ball and the adventurer Ben Fogle were used to promote fraudulent cryptocurrency and other investment schemes. The scammers are understood to have still been contacting victims in recent weeks.

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