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The Guardian - UK
The Guardian - UK
Sport
Jon Ungoed-Thomas

Revealed: star football pundits promote World Cup gambling despite ban

World Cup Football Peter Crouch Harry Redknapp Paddy Power Robbie Keane Addiction ADPH BetVictor
Former England striker Peter Crouch is among those working as ‘ambassadors’ for betting firms.
Former England striker Peter Crouch is among those working as ‘ambassadors’ for betting firms. Photograph: Dylan Martinez/Reuters

Football pundits Harry Redknapp, Peter Crouch and Robbie Keane are helping to promote betting on World Cup matches despite stricter rules on celebrity gambling endorsements to protect young people.

Fifa officials estimate the last World Cup generated £120bn in betting turnover. Gambling companies hope for a similar betting spree for this year’s tournament, despite a ban on gambling in Qatar.

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