While we already knew Uncommon created the striking visual identity for OFFF Festival 2026, today revealed a surprising secret about the way it was made. Introducing "Cultured" during his opening keynote this morning, Nils Leonard asked creatives if they'd been to any of the series of mixers held by Uncommon, supposedly designed to ask them for their opinions on the identity. There was an audible gasp in the audience as he then told us what the mixers were actually for – to harvest the bacteria of the attendees.
