
Whether I'm shopping for a fresh set of sheets or a brand-new bed, I always read customer reviews. While I trust my sleep editor instincts, I like to check my preconceptions against other consumers' tried-and-true experiences. A single five-star rating won't sway me, but thousands of fours and fives just might.
The most popular bedding might not suit every sleeper. Cold sleepers living through harsh winters won't get much use out of the best cooling bed sheets, while those who like a firmer surface should steer clear of memory foam mattresses. With that said, the most popular bedding is made to suit most styles of sleepers and sizes of budget.