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Newcastle Herald
Newcastle Herald
Business
Penelope Green

Retailing her own way: the shop with no website, but plenty of foot traffic

Emily Coker, with her dog Joy, 'lives and breathes' fashion. Picture by Simone De Peak

EMILY Coker is by her own words a non-conformist, which may explain why she's in retail but doesn't have a website.

She also shuns the "best sellers" when buying stock for her East End fashion boutique Hey Jude Love Pete, preferring to buy small quantities of quirkier labels.

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