The line between the grocery store and the fast-food drive-thru is blurring. In a trend known as the “Grocerant” revolution, supermarkets are aggressively expanding their “Grab-and-Go” sections to capture the lunch and dinner crowd. In 2025, this isn’t just about rotisserie chickens; it is about high-quality sandwiches, salads, and heat-and-eat meals that compete directly with restaurants on quality while beating them on price. For busy savers, this expansion offers a new way to dine out without the restaurant markup.
