Family-owned homewares-to-crafting retailer Søstrene Grene is joining a raft of Nordic invaders hoping to revive the British high street, jumping into retail space emptied out by the pandemic and cost of living crisis.
The Danish retailer, which now has 47 of its market-like shops in the UK and is targeting 100 by 2027, will neighbour the bigger Nordic homewares retailer Ikea in central London, after opening a store yesterday just yards from Ikea’s new Oxford Street flagship which is set to open in May.
