The standalone coupon for a single box of cereal is becoming less common. In its place, a new type of savings vehicle is emerging: the “digital bundle.” In 2025, grocery retailers have leveraged their massive media networks to broker direct partnerships between complementary food manufacturers. These collaborations are resulting in bundled digital coupons that reward shoppers for buying a complete “meal solution” rather than just isolated ingredients. This trend transforms the weekly ad into a menu planner, offering deeper discounts for those willing to buy the pair.
