
Once upon a time, retail store credit cards felt like a harmless little perk. You’d get 10% off your purchase, maybe a birthday coupon, and the occasional “exclusive” sale invite. It felt friendly. Convenient. Almost cozy.
But today, that friendly plastic card in your wallet is starting to look more like a financial landmine. Across the U.S., store credit cards are now charging interest rates that hover around 30% APR on average, turning everyday shopping into one of the most expensive ways to borrow money. This isn’t just a finance nerd issue—it’s a real-life, everyday money problem that affects millions of shoppers who just wanted a discount at checkout and ended up paying triple-digit interest over time.