Individual investors eager for a piece of SpaceX's mega IPO on Friday scrutinized their e-mail inboxes and brokerage accounts to see just how big a slice of the pie they received - while others went straight to the open market to scoop them up on day one.
From the start, SpaceX and its underwriters had determined to set aside as much as 30% of the shares sold to the public in the IPO for retail investors. That meant that whipping up interest and buying orders from this group was crucial. Getting an allocation to the stock was competitive, and some retail investors just dived into the market to buy.