Have you ever walked into a store for milk and walked out with a cart full of throw pillows, a scented candle, and snacks you didn’t know existed? You aren’t weak-willed, and you certainly aren’t alone. You have simply been outmaneuvered by a team of behavioral psychologists and architects.
Every inch of a retail store, from the lighting hue to the texture of the floor tiles, is engineered to separate you from your money. Retailers use sophisticated store layout tricks to bypass your logical brain and trigger your impulse buy reflex. Once you see the matrix, however, you can’t unsee it. Here is how they are manipulating your shopping trip.
