A retail expert from a North West university has questioned the sustainability of the UK supermarket and convenience sector after Morrisons rescued McColl's out of administration, saving all 16,000 jobs.
Dr Gordon Fletcher from the University of Salford Business School has said the "trajectory towards too many, too large stores and too few smaller convenience retailers is not a game that can be won on an inevitable downward spiral towards the lowest price point".
He added that if the current model of retailing continues, there will be more companies that do under.
